Replace This Text With Your Persuasive
That Answers The Question
"What's In It For Me?"



Here you need to sell the opt-in with a short list of features & benefits.

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Secondary - Information Focused Headline


This is should be on “informational article* that offers some teaser content and further encourages readers to complete the opt-in to get ALL of the information.

For example, if this was a dog training product and I offered a free report that revealed "The Top Three Training Mistakes That Could Be Teaching Your New Puppy Permanent Bad Habits”, this article may cover the “First Thing You Should Teach Every Puppy" This article would then be a perfect setup to “sell the opt-in offer"

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